No chemicals, dyes, pesticides, gmos, glutens, fluoride, saccharin, carrageenan, parabens, synthetic foaming agents, detergents, artificial additives, colors, sweeteners, flavors, preservatives or phthalate Directions Brush teeth 2-3 times per week. Apply a pea-sized amount of gel to the toothbrush. Brush teeth & gums to remove plaque & tartar. Our organic sweet potato, coconut oil, cinnamon & peppermint gel naturally cleans and freshens breath. Rich in vitamins & amino acids.