{"product_id":"rms-smushmart-giant-15-twizzler-style-squishy-1pc","title":"RMS® SmushMart™ Giant 15\" Twizzler-Style Squishy 1pc","description":"The gummy worm brings the nostalgia. The licorice twist brings the interaction — and interactive squishies convert at a different level than ones customers squeeze once and put down.\n\nThe SmushMart™ Giant 15\" Twizzler-Style Licorice Squishy is the most tactile SKU in the jumbo range. The twisted rope format doesn't offer one interaction mode — it offers five. Customers stretch it, coil it, bend it, twist it, and wrap it around their wrist before they've even looked at the price tag. That extended engagement keeps them at your display longer, and longer dwell time lifts conversion across the entire fixture while they're standing there.\n\nThe silhouette does real work too. The candy-red twisted rope reads as licorice from across the aisle — no label needed — and the rope profile breaks the shape monotony of any jumbo display in a way no other SKU in the range can. Banana, pickle, butter stick, chili pepper, gummy worm — every one of them is a straight format. The licorice twist is the outlier, and outliers earn the second look that closes the sale.\n\nLicorice fans are a self-identified, vocal consumer group with strong brand loyalty and active novelty purchasing behavior. The Twizzler-style format taps directly into that fanbase — customers who love licorice don't need to be sold on this. They see it, recognize it, and reach for it. That targeted recognition is a conversion advantage generic novelty formats simply don't have.\n\nThis is an authorized RMS® Crazy Fun™ product, distributed by Showcase. If you're sourcing SmushMart™ product anywhere else, you're buying a counterfeit. Buy direct, protect your customers, protect your margin.\n\nComplete the jumbo SmushMart™ candy display alongside the Gummy Worm, Banana, Pickle, Butter Stick, and Chili Pepper — six SKUs, six distinct personalities, and the most interactive fixture in your novelty section.\n\nAuthorized RMS® Crazy Fun™ \/ SmushMart™ product, distributed by Showcase. Beware of counterfeits.\n\n**Specs:** Approx. 15\"L × 2.5\"W × 2.5\"H · Soft slow-rise flexible squish material · Crazy Fun™ \/ SmushMart™","brand":"Showcase","offers":[{"title":"Default Title","offer_id":47167331106947,"sku":"43275","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1148\/2022\/files\/8f903bb8b918006502229a5a550bf2002c7fe49118dcc37c3a33a16210cbe878.jpg?v=1779003817","url":"https:\/\/myminkyobsession.com\/products\/rms-smushmart-giant-15-twizzler-style-squishy-1pc","provider":"My Minky Obsession ","version":"1.0","type":"link"}