RMS® SmushMart™ Giant Scented Cinnamon Bun Squishy

The vanilla cupcake sells on universal appeal. The blueberry cobbler sells on warmth. The cinnamon bun sells on both — and then adds a scent mechanic that closes the sale before the customer puts it down. The SmushMart™ Giant Scented Cinnamon Bun Squishy is the highest-engagement SKU in the SmushMart™ dessert range. Cinnamon is the most commercially powerful bakery scent in consumer retail — warm, comforting, and instantly evocative of bakeries, holidays, and home. Paired with swirled layer detailing, icing finish, and a slow-rise texture, this SKU delivers three sensory hooks at once: sight, touch, and smell.